Knights of Columbus - Marketing Strategy

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client
Knights of Columbus
year
2024
duration
2 years
location
New Haven, Connecticut
overview

Two years of ongoing collaboration designing and executing an integrated marketing strategy for the Knights of Columbus, including the launch of their Spanish-language channels.

approach

A multi-channel strategy (digital + in-person) focused on lead generation, media reach, and a consistent brand identity, refined across several implementation cycles.

Deliverables
Integrated multi-year marketing strategy, digital and in-person
Spanish-language content channels
Lead-generation campaigns across multiple touchpoints
Coverage in national and international Catholic media outlets